A report, even a well-structured one, does not answer every question. Why did CAC go up this week? Which video creatives have the best hook rate in Germany? Does the UK market trend look like what happened in France last month?
Copilot is Nanga's conversational module that lets you ask these questions in natural language — and get answers grounded in your actual data.
How it works
Copilot is an AI assistant specialized in advertising analysis. It has access to:
- The current report — Data from Copilot Creative or Copilot Weekly Recap you are viewing, with full context (metrics, campaigns, trends)
- Your other reports — Recaps from other markets, previous creative analyses. Chat can cross-reference information between reports to answer cross-cutting questions.
- Your detailed data — When the answer requires a level of detail beyond the report, Copilot can query your data directly to dig into a specific point (geographic split, device breakdown, ad-level detail).
What you can ask
A few examples of questions Copilot handles naturally:
On a creative report:
- "Why is this ad classified as fatigued?"
- "What are the differences between my top-performing videos and images?"
- "Show me the ads with the best hook rate over the last 30 days"
On a weekly report:
- "What explains the CPA increase this week?"
- "Compare France vs Germany performance over the last 4 weeks"
- "Which campaigns contributed most to the ROAS decline?"
Cross-cutting questions:
- "Does the trend we see in France show up in other markets too?"
- "Summarize the key takeaways of the week across all countries"
Context that grows over time
Copilot does not treat each conversation in isolation. Business context you share — seasonality, product launches, strategy shifts — is retained and reused in future analyses.
If you mention a Black Friday or a supplier change, that information will be factored into upcoming recaps and analyses. The AI learns your business context, not just your metrics.
Conversation, not query
Copilot supports multi-turn exchanges. You can refine a question, ask for more detail, change the angle — like working with a data analyst. Conversation history is preserved so each answer accounts for what has already been discussed.
Summary
Copilot turns your Nanga reports into a starting point for conversation. Instead of navigating tables, ask the question on your mind — the AI has access to your data, your reports, and your business context to answer it.