Why Nanga
Your data, finally readable. Your insights, finally tailored.
Your numbers are scattered across ten tools, getting an analysis out of them takes hours, and general-purpose AI answers without knowing anything about your company. Nanga brings your data together, makes it usable, and Kily, its AI agent, turns it into recommendations built on your context.
215 certified reviews on Trustfolio · over 500 clients served by the team behind Nanga
Plenty of data, few answers.
What marketing teams live with, whatever their stack.
Scattered data
Google Ads, Meta, TikTok, GA4, Search Console, the store, the CRM: each tool has its own number, its own period, its own definition of a conversion. Nobody shares the same version of the facts.
Insights that take hours
Export, reconcile, cross-check in a spreadsheet: the analysis lands after the decision is made, or never lands at all.
AI that knows neither your company nor your project
A general-purpose assistant knows nothing of your offer, your audiences, your goals, your market or where your project stands. It answers an average company, not yours.
Recommendations out of touch
The result: generic advice, “test new creatives”, “optimize your bids”, unrelated to your numbers or your real constraints, and impossible to apply as is.
Read, use, decide, on your own data.
Three gains, from the first dashboard to the recommendation.
One version of your numbers
Nanga brings your ad platforms, website, store, CRM and AI engines under one shared reference model: the same definitions and the same period, everywhere.
- Search, social, SEO, GEO and brand demand in one place
- Brand and non-brand, organic and paid, finally split apart
- Dashboards the whole team reads the same way
From data to decision, in one question
No more exports or spreadsheets: ask in plain language, Kily reads your sources live, isolates the cause and ends with a quantified recommendation.
- What moved, and why: the platform, the campaign, the cause
- Every answer lists the data it read
- Analyses, slides and client updates written from your numbers
Insights built on your company
The Company Brain holds your offer, audiences, market, language and goals. Kily reads it with every answer, along with where your project stands: its recommendations start from your real constraints.
- 12 knowledge foundations, structured and reviewed
- The project’s tasks, roadmap and briefs taken into account
- Your numbers set against comparable companies
Same question, two answers.
A general-purpose AI answers an average company. Kily answers yours, with your numbers and your context.
General-purpose AI, no context
A high CPA can have several causes: targeting that is too broad, tired creatives, poorly tuned bids. Test new creatives, refine your audiences and keep an eye on your bids.
No data read · no goal known
Kily, with your data and your context
Your CPA is €14.2 against a €12 target. The gap comes from Meta: the “UGC video” creative has been wearing out for 11 days on your priority audience, 25 to 34 year-olds. Google Ads stays under target.
Replace “UGC video” with the two creatives in test, and leave Google Ads as it is.
Hover a number in the answer: the source it was read from lights up.
Illustrative example, fictional brand Alba & Co.
Your analyst, on every page.
The “Ask Kily” bar follows you through the app: Kily knows which page you are on, reads your sources live and answers in your company’s context.
- Reads Google Ads, Meta, TikTok, Shopify, GA4 and Search Console live
- Knows your company through the Company Brain
- Shows the source of every number
Built in the field, not in a lab.
Nanga is built by the team at Spark, a performance marketing agency founded in 2019. Every feature answers a need met with a client.
500+
clients served by the team behind Nanga since 2019
12
knowledge foundations in each company’s Company Brain
EU
hosting in the European Union, GDPR compliant, data never used to train third-party models
Frequently asked questions
How is Kily different from ChatGPT?
ChatGPT answers from general knowledge. Kily reads your data live (ad platforms, sales, analytics, Search Console), knows your company through the Company Brain and where your project stands, and lists the sources of every answer. The Nanga connector also opens your numbers to ChatGPT and Claude, read-only.
What is the Company Brain?
It is what Kily knows about your company: offer, audiences, market, language, goals, organized in 12 structured, reviewed knowledge foundations. Numbers never go in it: they come from your data, at the time of the answer.
Do I need to replace my current tools?
No. Nanga connects to your ad platforms, your website, your store and your analytics, and brings their data under one shared reference model. Your teams keep their working tools; the overall reading and the trade-offs happen in Nanga.
Where is the data hosted?
In the European Union. Nanga is GDPR compliant, manages role-based access, and your data serves your analyses, never the training of third-party models.
Who is Nanga for?
Marketing leaders who split a budget across several channels, and the teams who run those channels day to day: e-commerce, lead generation, networks and franchises.
Less time searching. More time deciding.
In one demo, see your own data brought together, readable, and what Kily draws from it for your company.