Every paid search dollar, tied to what it returns.
Google Ads tells you what you spent. Nanga tells you what that spend actually produced.
The platform tells the truth. Not the whole truth.
What the platform tells you
What Nanga adds
What the platform tells you
ROAS of 6.2 on the brand campaign.
What Nanga adds
You rank first organically on your own name: most of those clicks would have come without paying.
What the platform tells you
1,240 conversions this month.
What Nanga adds
Measured on real purchases, there are 1,052. The rest mixes in the secondary actions the account reports.
What the platform tells you
71% impression share on brand.
What Nanga adds
A competitor entered the auction on your brand queries on Tuesday. Your brand CPC is up 18% since.
Illustrative example.
From campaign report to budget decision.
Your campaigns, read on your real conversions.
Nanga measures Google Ads and Microsoft Ads on the conversions that matter to you, purchases or leads, not on everything the account reports. The CPA you read is the one leadership expects.
- Brand, generic, Shopping and Performance Max, finally split apart
- Comparison to the previous period or previous year, in one click
- Ready-made e-commerce and lead gen report templates
Stop paying for what SEO already earns.
Nanga crosses your bids with your organic rankings, keyword by keyword. Where you already rank in the top 3, the paid click costs without adding anything.
- Spend on keywords already in the organic top 3
- The budget to reallocate, sized every month
- Overlap and cannibalisation between paid and organic
Your competitors at auction, week after week.
Who bids on your queries, with what overlap, since when. And in Shopping carousels, who owns the showcase, country by country.
- Auction competitors, with new entrants flagged
- Shopping share of voice, read from the results pages
- Country-level tracking for multi-market accounts
Accounts under control, continuously.
62 automated checks watch over your Google Ads, Microsoft Ads, Meta, LinkedIn and Apple Search Ads accounts: capped budgets, conversions that stop reporting, costs that drift.
- Every signal explained, with what to do next
- Urgent items first, everything else green
- GA4 checked in the same pass
Paid search is never read alone.
“Where is my budget going?” One question is enough.
Kily reads Google Ads live, along with your campaign history in Nanga and your Shopify sales. It answers campaign by campaign, and says what to change.
- Diagnosis of a rising CPA or a falling ROAS
- The period summary on every Performance dashboard
- Monthly SEA reviews written and exported to Google Slides
Frequently asked questions
Which paid search platforms does Nanga cover?
Google Ads, including Shopping and Performance Max, and Microsoft Ads. Data comes in with your accounts’ history.
Which conversions does Nanga measure on?
The ones you define: purchases, leads, or any action that matters to you. Nanga separates them from the secondary conversions the account reports, so the CPA you read is the right one.
Does Nanga change my campaigns?
No. Nanga reads, measures and recommends. Decisions stay in your hands and in your accounts.
How long does it take to get started?
Usually one to two weeks, depending on how many accounts to connect. Collection and connector upkeep are handled for you.
One signal is never enough. Nanga brings them together.
Know which dollars actually work.
In one demo, Nanga shows on your own accounts what each campaign brings, and what it buys back.