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Brand Radar

Someone is bidding on your name.

Right now, on Google. Every click a competitor captures is a customer who was searching for you. Nanga sees it, quantifies it, and shows you how to take it back.

The reality

Every search for your brand ends somewhere: with you, or with them.

  • With you, free
  • With you, paid
  • Lost
€0.14 per captured brand click22% of demand slips awaytracked week after week

The question is not whether you lose clicks. It is how many.

Illustrative split. Your real numbers live in your dashboard.

The product

Your name, under constant watch.

Brand Radar, inside your Nanga workspace · demo data.

How Brand Radar works

01Measure

Every euro spent on your name, justified.

  • Real demand, split into organic, paid and lost clicks, keyword by keyword.
  • The true cost of every captured brand click, across all sources.
  • The keywords where you pay for what your SEO already earns, as an action list, not a chart.
02Defend

Your competitors are not waiting for your quarterly review.

  • Who attacks you at auction, how hard, on which terms, week by week.
  • Your Shopping showcase tracked daily, country by country, product by product.
  • The alert the moment the attack starts, not three months later when the budget is already gone.
The full competitive landscape → Search & AI Visibility
03Anticipate

Tomorrow, AI answers instead of you.

  • ChatGPT, Gemini, Perplexity, AI Overviews: your presence in generative answers.
  • The sources building that visibility, and the ones building it for your competitors.
  • Your Recommendation Visibility, tracked alongside search and paid.
In-depth GEO tracking → GEO
In the field

Decisions from the very first week.

sole bidder · 12 keywords with no competitor

Cut what SEO already earns

Alone at auction, you pay for a click organic would capture for free. The list is ready; the budget moves back to conquest.

auction insights · a competitor doubles its presence

Defend during the attack

The offensive shows the week it begins. Bids and messaging adjusted while there is still time.

shopping · share of voice slipping in a key market

Take back the showcase

The daily read shows, product by product, who owns the carousel, and where to strike first.

The impact

From visibility to budget decision, with no step in between.

30 to 40%

of brand bidding budget reallocable with no traffic loss

0%

branded traffic lost in the reallocation

1 week

to turn a visibility signal into a budget decision

Brand Radar is part of Nanga’s Marketing Intelligence System. Illustrative split. Your real numbers live in your dashboard.

Your scope

Your price follows your ground.

The unit that counts: the keyword × market pair, tracked every day in Shopping carousels.

Where enterprise brand monitoring often runs past €5,000 a month.

10
40

400 pairs tracked every day

€1,050

per month

+ €1,500 setup, one time

Request a demo

200 pairs included in the base. Degressive pricing beyond. No hidden commitment.

This week, you will know who is bidding on your name, and what it costs you.

Nanga reveals where your brand pays for demand it has already won.