Know which creatives sell, and which are wearing out.
Meta and TikTok judge the campaign. Nanga judges every creative: what performs, what wears out, what competitors test.
Your best ad today may be your worst tomorrow.
Platforms judge the campaign. But a campaign averages its creatives, and the average hides the wear: by the time campaign ROAS finally moves, the creative that carried it is already costing you.
Week 1
Improving“UGC video #12” carries the campaign: ROAS of 3.4, the best on the Meta account.
Week 3
Fatigue imminentIts frequency reaches 3.9, its CTR is down 12%. Campaign ROAS holds at 2.4: nothing shows yet.
Week 5
FatiguedROAS of 1.6, frequency of 5.8, CTR down 34% over 14 days. It still carries 31% of the campaign’s spend.
What Nanga adds
Nanga tracks every creative on its own. “UGC video #12” moved to Fatigue imminent in week 3: two weeks to prepare its successor, before its ROAS fell below the campaign’s.
Illustrative example.
From the creative that performs to the one that replaces it.
Every creative judged on your objective.
Nanga ties every Meta and TikTok creative to the objective you track: ROAS, cost per purchase or cost per lead. Comparisons set groups of creatives side by side, so you know which angle or format deserves the budget.
- The last-7-days dashboard and the list of your active creatives
- Comparisons between groups: UGC video against promo statics, one angle against another
- A launch cohort report, week after week
Fatigue spotted before it costs you.
A creative does not collapse overnight: it wears out. Nanga gives each one a status, and the Predictions view groups them by fatigue date, so you prepare the successor instead of reacting to the drop.
- Four statuses: Improving, Stable, Fatigue imminent, Fatigued
- The creatives already fatigued, and those that will be in ~5 days
- One reading per metric, by day, week or month
What your competitors run, decoded.
Competitor reports draw on the Meta Ad Library. Kily turns them into a five-axis analysis, and the Industry Benchmark sets your results against your sector’s average.
- Your competitors’ ads, sourced from the Meta Ad Library
- A Kily analysis: messaging, format mix, targeting, cadence, volume
- Sector average, performance by channel and cost by platform
The creatives that inspire you, filed in one click.
Nanga’s Chrome extension captures a creative spotted on Instagram, TikTok, the Meta Ad Library or a landing page, and files it in a collection. The next brief starts from references, not memories.
- One-click capture, from the page where the creative appears
- Collections organised your way: by theme, by competitor, by brief
- Your references in Nanga, next to your results
What leading brands are running.
Nanga’s Creative Benchmark gathers 3,400+ creatives from leading brands, filterable by format, industry and concept. Here is an extract of the gallery.
Extract read live from the Creative Benchmark database. Industry, format and channel are the values stored by Nanga.
Open the Creative BenchmarkA creative is never judged alone.
“Which creatives are starting to fatigue?” Kily names them.
Kily reads Meta and TikTok live, along with your creative history in Nanga. It answers creative by creative, with the numbers, and says what to prepare next.
- An analysis of every report: opportunities, friction points, fatigue
- For each point, the why and the recommendation
- On a Competitors report: messaging, format mix, targeting, cadence, volume
Frequently asked questions
Which platforms does Nanga cover for creatives?
Meta, including Facebook and Instagram, and TikTok. Every creative comes in with its results, day after day, so it can be tracked over time.
How does Nanga spot creative fatigue?
Nanga tracks how each creative evolves, metric by metric, and gives it a status: Improving, Stable, Fatigue imminent or Fatigued. The Predictions view groups your creatives by estimated fatigue date.
Does Nanga publish or change my ads?
No. Nanga reads, measures and recommends. Delivery, creative refreshes and budgets stay in your hands and in your accounts.
Where does competitor data come from?
From the Meta Ad Library, the public library of ads running on Meta. The Industry Benchmark, for its part, compares your results with your sector’s average.
One signal is never enough. Nanga brings them together.
Know which creative to make next.
In one demo, Nanga shows on your own Meta and TikTok accounts the creatives carrying your results, and the ones already wearing out.