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Marketing Insights & Trends
Strategies, analysis and best practices to dominate your market.
CRO Is Now GEO: What Your Homepage Has to Say in Text
The homepage is the page AI bots read most. But they see neither your badges, nor your client logos, nor the figure tucked into an infographic. Why the proof that converts now has to exist as text, and how to check it.
Read articleVisible on ChatGPT, Missing from Perplexity: Mapping the Sources AI Reads
LinkedIn shows up in 14.3% of ChatGPT Search answers and in 5.3% of Perplexity's. Every AI engine reads its own sources: what the 2026 studies show, and how to find the ones that matter for your brand.
Read articleAuditing AI Accuracy: How to Check What ChatGPT, Gemini and Perplexity Really Say About Your Brand
35% of chatbot answers now repeat a false claim, up from 18% a year earlier. A complete method to audit what generative AI says about your brand, and why manual audits hit their limit fast.
Read articleKily Competitors: Comparative Analysis and Competitive Intelligence
Compare your creative groups against each other and benchmark your strategy against competitors with Kily Competitors.
Read articleKily: Ask Questions to Your Advertising Data
Kily turns advertising analysis into a conversation. Ask a question, get a contextualized answer, with access to all your reports and data.
Read articleChatGPT Is a Decision Channel, Not a Productivity Tool
900 million weekly users. 49% of conversations are decision-making. The largest NBER study on real ChatGPT usage reveals a structural shift for brands.
Read articleKily Weekly Recap: Your AI-Generated Weekly Performance Brief
Every week, Kily Weekly Recap analyzes your advertising performance, flags standout campaigns, and delivers a structured brief, with zero manual configuration.
Read articleAds Are Coming to AI: The Moment That Split the Industry
OpenAI launches ads, Anthropic buys Super Bowl spots to say no, Perplexity backs out. In three weeks, the industry fractured over the question that will define the next five years.
Read articleAI: Current Dynamics and What to Expect in 2026
Notes and reflections on the state of AI in 2026.
Read articleNanga GEO: Monitor Your AI Visibility Across Every Market
Multi-project, multi-country, redesigned dashboard and prompt corpus control. Nanga GEO turns LLM monitoring into an international competitive advantage.
Read articleKily Creative: How AI Identifies Your Best-Performing Ads
How Kily Creative analyzes your ads, surfaces top performers, and detects creative fatigue using personalized benchmarks and AI trained on your own data.
Read articleNanga GEO: New Interface, LLM Response Analysis
New interface, built-in glossary, LLM response analysis and 10+ bugs fixed. Everything that's changed.
Read articleNanga Launches GEO: Why Your Brand Must Exist in AI Answers
75 billion prompts per month on ChatGPT, declining organic traffic, consumers deciding without visiting your site. GEO is marketing's new playing field. Nanga is entering the game.
Read articleAlternatives and comparisons
Market tools compared fairly: who each one is for, its strengths, its limits and its price.
The 6 best Peec AI alternatives in 2026
Six AI visibility tools compared with Peec AI: who each one is for, its strengths, what it may lack, and its starting price.