Marketing Insights & Trends

900 million weekly users. 49% of conversations are decision-making. The largest NBER study on real ChatGPT usage reveals a structural shift for brands.

Copilot turns advertising analysis into a conversation. Ask a question, get a contextualized answer — with access to all your reports and data.

Compare your creative groups against each other and benchmark your strategy against competitors with Copilot Competitors.

How Copilot Creative analyzes your ads, surfaces top performers, and detects creative fatigue using personalized benchmarks and AI trained on your own data.

OpenAI launches ads, Anthropic buys Super Bowl spots to say no, Perplexity backs out. In three weeks, the industry fractured over the question that will define the next five years.

Notes and reflections on the state of AI in 2026.

Multi-project, multi-country, redesigned dashboard and prompt corpus control. Nanga GEO turns LLM monitoring into an international competitive advantage.

New interface, built-in glossary, LLM response analysis and 10+ bugs fixed. Everything that's changed.

75 billion prompts per month on ChatGPT, declining organic traffic, consumers deciding without visiting your site. GEO is marketing's new playing field. Nanga is entering the game.

Every week, Copilot Weekly Recap analyzes your advertising performance, flags standout campaigns, and delivers a structured brief — with zero manual configuration.