Nanga was born from a simple observation.
Marketing teams spend more time assembling data than making decisions. Nanga was built to reverse that equation.
Nanga was created within Spark Digital Agency, an agency specializing in performance marketing. For years, Spark teams helped ambitious brands manage their paid, SEO, and CRM campaigns.
One observation kept surfacing across every engagement: existing tools failed to connect visibility signals to investment decisions. Each channel lived in its own silo. Each tool told a partial story. And the rise of generative AI made this problem even more acute.
Nanga was built to address this reality. Not another dashboard. A Marketing Intelligence System that connects every visibility signal — paid, search, AI, brand demand — to concrete decisions.
Connect every visibility signal to investment decisions.
Search, paid, generative AI, brand demand — Nanga unifies these signals into a single system so every marketing euro is guided by data.
What guides every product decision.
Precision
Every data point in Nanga is traceable, verifiable, and connected to its source. No approximation, no black box.
Transparency
Nanga shows how every signal is calculated. Marketing teams deserve to understand what they measure.
Impact
Every feature is designed to shorten the path between data and decision. No vanity metrics.
Independence
Nanga is not tied to any ad network. Recommendations serve the brand’s interests, not a publisher’s.