Your share of organic search, against your market.
A rank tracker gives you a position. Nanga measures your share of search, against every competitor.
An average rank doesn’t tell you who wins.
Search Console and rank trackers tell the truth. They don’t say who outranks you, where your traffic comes from, or why a competitor moves ahead.
What your tools tell you
What Nanga adds
What your tools tell you
Organic clicks: +12% this quarter.
What Nanga adds
Outside your brand, they are flat. All the growth comes from searches on your name.
What your tools tell you
Average position: 11.2.
What Nanga adds
Across the 1,240 keywords of your market, you rank 2nd in share of voice: 18% of visibility, against 22% for rival.fr.
What your tools tell you
PageSpeed score of 82 on the homepage.
What Nanga adds
Your product pages score 41, against 78 at maison-lin.com. That is where your product queries are won or lost.
Illustrative example.
From rank to business signal.
Your market, measured in share of voice.
Nanga tracks a corpus of keywords chosen for your market and reads their results pages at every extraction. Your share of voice is read on that fixed denominator, against every competing domain, from one extraction to the next.
- Share of voice by domain, and who gains or loses ground
- Blind spots: keywords where a competitor ranks and you don’t
- Authority gap and keyword seasonality, in the same reading
Your name on one side, your market on the other.
Search Console adds up the clicks on your name and the ones you win against competitors. Nanga splits them using the brand roots you declare, then tracks your corpus positions, bucket by bucket and month by month.
- Brand and non-brand clicks and impressions, by page and by country
- Your keywords in the top 3 and top 10, with a month-by-month position heatmap
- Quick wins: page-two keywords within reach of page one
Pages as fast as the ones ranking above you.
Every month, Nanga measures one representative page per template, on your site and on your competitors’: home, category, product page, blog. A fast homepage no longer hides slow product pages.
- A PageSpeed grid by page template, you against your competitors
- Your mobile Core Web Vitals from field data, against the domains leading share of voice
- Lab and field measurements always shown apart
SEO work and what moved, on one page.
The summary brings together your GA4 and Search Console metrics, the SEO actions completed in the period, your strategic pages and the keywords that moved. Leadership sees on one screen what was done and what grew.
- SEO sessions, organic revenue, conversions and average position, against the previous period
- Completed SEO actions, shared from your project tracking
- Semantic clusters and keyword movements over the period
Your organic results, against paid and AI.
What’s growing in organic search, in one question.
Kily reads Search Console live, from the overview or anywhere its bar is open. It compares two periods, isolates the queries and pages that move, and says where to put the effort.
- The queries gaining or losing clicks, period over period
- The pages driving the growth, and the ones holding it back
- Figures read from Search Console at the moment you ask
Frequently asked questions
How is this different from a rank tracker?
A rank tracker gives one position per keyword. Nanga reads the results pages for a corpus of keywords chosen for your market, and turns them into a share of voice against every competitor. Rank stays visible, but it is no longer the only measure.
Where does the data come from?
Results pages are read for your keyword corpus. Clicks, impressions and average positions come from Google Search Console, sessions and revenue from GA4, technical performance from PageSpeed and Chrome’s CrUX report.
Why two different positions?
The Search Console position is an impression-weighted average across all your queries. The corpus rank is read directly from the results pages, for your market’s keywords. Nanga shows both, each with its source, and never blends them.
How is brand traffic identified?
From the brand roots you declare in Nanga. Non-brand is total site traffic minus brand, so the rare queries Google doesn’t itemise still count.
One signal is never enough. Nanga brings them together.
Know how much of your market’s search is yours.
In one demo, Nanga shows who captures organic search in your market, and where you can win it back.