Marketing practitioners
turned technology builders.
The Nanga team grew out of Spark, where every day means managing budgets, analyzing performance, and making strategic investment decisions. Nanga is the product of that field experience, enriched by top-tier engineering talent.
Agency DNA, engineering mindset.
Field expertise
Every Nanga feature was born from a real need, encountered while advising over 400 clients. No theory — lived experience.
Scientific rigor
Top-tier engineers apply quantitative methods — Bayesian modeling, scalable systems — to digital marketing.
Client proximity
A human-scale team, responsive and accessible, that speaks the same language as marketers.
Operational excellence
Google Partner Premier, certified Meta, TikTok, and LinkedIn. High standards built into the product.
The people who drive Nanga.
Product strategy, technical architecture, and field vision combined to build a tool that meets the challenge.
Founder & CEO
Growth Strategy & Digital Marketing
Baptiste drives Nanga’s strategic vision. After leading hundreds of campaigns for brands like L’Oréal, Le Slip Français, and 24S, he identified the need for a tool that finally connects marketing data to decision-making. At Nanga, he defines the product roadmap in direct connection with real marketing team challenges — ensuring every feature solves an actual operational problem.
CTO
Data Engineering & AI
Louis designs and leads Nanga’s entire technical architecture — from data collection pipelines to predictive models. His engineering background and AI specialization enable rigorous quantitative methods — Bayesian modeling, scalable systems — applied to digital marketing. He turns complex data problems into simple, reliable features for users.
Head of Product
SEO, GEO Strategy & Product Strategy
Robin bridges field operations and product. Having advised over 100 brands across the past decade — leading e-commerce players, key banking, insurance, and real estate firms — he has a sharp understanding of the problems marketers face daily. At Nanga, he translates those friction points into product specs, prioritizes the roadmap, and ensures every release delivers immediate, measurable value.
Born from Spark, built for the market.
Spark was founded in 2019. The agency has since served over 400 clients — from Le Slip Français to L’Oréal, including Vestiaire Collective, 24S, Perifit, Stellantis Finance, Quiz Room, Quitoque, Figaret, and Urgo. This daily contact with marketing challenges revealed the need for a unified tool.
Nanga was born from a conviction: marketing teams deserve an intelligence system that finally connects visibility, investment, and performance in one place. In development since 2020, Nanga is now a standalone entity within the Spark ecosystem.
What clients say.
Spark helped us structure our acquisition strategy pragmatically. The team combines a deep understanding of our business challenges with genuine technical mastery of the platforms. That’s exactly what Nanga delivers.