Nanga author
Robin Trefcon
Head of Product
SEO, GEO and product strategy · 10 pieces of content
Background
Robin has advised over 100 brands across ten years of digital marketing, from leading e-commerce players to banking, insurance and real estate firms. A specialist in SEO, then GEO, he now leads product at Nanga: he turns the friction marketing teams face into features and sets the roadmap’s priorities.
Topics
Visibility in AI engines (GEO, AEO), SEO, conversion and what is new in the Nanga product.
Articles 8
CRO Is Now GEO: What Your Homepage Has to Say in Text
The homepage is the page AI bots read most. But they see neither your badges, nor your client logos, nor the figure tucked into an infographic. Why the proof that converts now has to exist as text, and how to check it.
Visible on ChatGPT, Missing from Perplexity: Mapping the Sources AI Reads
LinkedIn shows up in 14.3% of ChatGPT Search answers and in 5.3% of Perplexity's. Every AI engine reads its own sources: what the 2026 studies show, and how to find the ones that matter for your brand.
Auditing AI Accuracy: How to Check What ChatGPT, Gemini and Perplexity Really Say About Your Brand
35% of chatbot answers now repeat a false claim, up from 18% a year earlier. A complete method to audit what generative AI says about your brand, and why manual audits hit their limit fast.
ChatGPT Is a Decision Channel, Not a Productivity Tool
900 million weekly users. 49% of conversations are decision-making. The largest NBER study on real ChatGPT usage reveals a structural shift for brands.
Ads Are Coming to AI: The Moment That Split the Industry
OpenAI launches ads, Anthropic buys Super Bowl spots to say no, Perplexity backs out. In three weeks, the industry fractured over the question that will define the next five years.
Nanga GEO: Monitor Your AI Visibility Across Every Market
Multi-project, multi-country, redesigned dashboard and prompt corpus control. Nanga GEO turns LLM monitoring into an international competitive advantage.
Nanga GEO: New Interface, LLM Response Analysis
New interface, built-in glossary, LLM response analysis and 10+ bugs fixed. Everything that's changed.
Nanga Launches GEO: Why Your Brand Must Exist in AI Answers
75 billion prompts per month on ChatGPT, declining organic traffic, consumers deciding without visiting your site. GEO is marketing's new playing field. Nanga is entering the game.