GEO study
Where AIs send French travelers this summer
When a traveler asks ChatGPT, Claude, Copilot, or Gemini "where to go in France in August?", a handful of destinations and sources monopolizes the answers. The study measures which ones, and why.
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GEO study · Summer 2026
Où les IA envoient-elles les Français cet été ?
AI visibility · Travel & tourism. 60 prompts, 4 engines, 240 answers analyzed.
traveler questions
AI engines compared
answers dissected
travel intents
Three findings that structure the study
A wide-open market
The market leader peaks at 1.6% AI visibility and the gaps between players are measured in tenths of a point. The first brands to structure their presence will take durable positions at low competitive cost.
Locked by sources
Barely 4% of the sources cited by AIs are brands. Institutions, press, and guides dominate: becoming a source AIs choose to cite is the real lever to enter the answers.
Each engine has its personality
ChatGPT exposes 226 outbound links, Claude and Copilot none. Podiums, tone, and sources vary from one engine to the next: presence has to be worked engine by engine.
The destinations AIs push the most
Across all questions, a trio stands out: Brittany, the Loire Valley, and the Alps concentrate the most recommendations. Behind them, the Jura and Annecy break through, carried by nature and cool-weather queries.
Cumulative mentions across the 240 answers
Table of contents
Methodology
60 real questions asked to the 4 engines, answers collected via Nanga then analyzed: destinations, sources, brands.
Destination ranking
The overall ranking of recommended destinations, and the year's breakthroughs (Jura, Annecy).
The map and the northern blind spot
Two Frances emerge: the Atlantic West and the mountainous East. North of the Loire, the Opal Coast and the Bay of Somme are nearly absent: the easiest editorial space to conquer in the study.
Zoom by intent
Swimming, cycling, hiking, water sports, wine tourism: the podium for each of the 6 travel intents.
Engine comparison
ChatGPT, Claude, Copilot, Gemini Search: top trio, personality, and citation policy of each.
The sources AIs cite
Institutional 38%, guides 29%, press 18%, brands 4%: who AIs trust, domain by domain.
Competitive landscape
AI visibility, share of voice, and position of the brands present, plus the case study of an established player entirely invisible.
Why these destinations win
Nameable identity, editorial coverage, structured assets, intent match: the 4 mechanisms behind the ranking.
Action plan
Measure your presence, map high-potential questions, produce citable content, track monthly.
Who this study is for
Tourism boards and destinations that want to exist in the answers
Travel brands: transport, accommodation, activities, comparators
CMOs and marketing leadership arbitrating the visibility budget
SEO and content teams extending their scope to GEO
The question is no longer "how to rank first on Google", but "how to become a source AIs choose to cite". That is prepared before the season, not during it.
Get the full study
The PDF version, with the complete ranking, the engine comparison, the source analysis, and the action plan, is sent by email on request.
Free. Sent by email within 24 business hours. Study in French.