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Decision Engine

Decision Engine

Nanga does not produce dashboards. Nanga produces decisions: prioritized actions, country-level optimization signals, creative recommendations, inefficiency detection.

Decision Engine

You

Where is my budget being wasted this month?

Nanga AI

Brand bidding US: $12K spent on queries that are 95% organic. Recommendation: reduce by 70%, reallocate to UK prospecting where ROAS is 4.2.

From analysis to action

Four capabilities that turn your data into concrete decisions.

Chat Your Data

Query your data in natural language. Nanga cross-references performance, visibility and budget for actionable answers.

  • Query your KPIs in plain English
  • Automatic performance × budget cross-analysis
  • Actionable recommendations by market
  • Automatic multi-period comparisons

Recommendations

Prioritized actions by country, budget optimizations, opportunity detection.

  • Budget optimizations by market
  • Paid inefficiency detection
  • Data-driven creative recommendations
  • Visibility gap identification

Proactive Alerts

Intelligent alerts on your budgets and visibility, optimization recommendations.

  • Budget overspend and waste alerts
  • Market-level visibility loss detection
  • Ad fatigue detection
  • Real-time reallocation recommendations

Automated Reports

Dashboards and reports created on-the-fly via natural language queries.

  • Auto-generated dashboards
  • Custom reports in natural language
  • Multi-format exports (PDF, Excel, Slides)
  • Recurring report automation

Nanga decision examples

Discover how Nanga turns your data into concrete actions.

Brand bidding reallocation → prospecting

Estimated savings: $8.4K/month

Wasted budget detection on saturated audiences

Estimated savings: $5.2K/month

UK visibility gap identified → SEO + Paid action

Estimated potential: +18% UK traffic

Why the Decision Engine changes everything

Complete context

Nanga has access to all your marketing data for ultra-relevant recommendations.

Up-to-date models

Nanga uses the latest AI models (GPT-4, Claude, Gemini) for optimal results.

Proactive, not reactive

Nanga alerts you and suggests actions before you have to search.

From analysis to action in one question

Nanga turns your data into clear budget decisions.