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Decision Engine

Decision Engine

Nanga does not produce dashboards. Nanga produces decisions: prioritized actions, country-level optimization signals, creative recommendations, inefficiency detection.

Decision Engine

You

Where is my budget being wasted this month?

Nanga AI

From analysis to action

Four capabilities that turn your data into concrete decisions.

Chat Your Data

Query your data in natural language. Nanga cross-references performance, visibility and budget for actionable answers.

  • Query your KPIs in plain English
  • Automatic performance × budget cross-analysis
  • Actionable recommendations by market
  • Automatic multi-period comparisons

Recommendations

Prioritized actions by country, budget optimizations, opportunity detection.

  • Budget optimizations by market
  • Paid inefficiency detection
  • Data-driven creative recommendations
  • Visibility gap identification

Proactive Alerts

Intelligent alerts on your budgets and visibility, optimization recommendations.

  • Budget overspend and waste alerts
  • Market-level visibility loss detection
  • Ad fatigue detection
  • Real-time reallocation recommendations

Automated Reports

Dashboards and reports created on-the-fly via natural language queries.

  • Auto-generated dashboards
  • Custom reports in natural language
  • Multi-format exports (PDF, Excel, Slides)
  • Recurring report automation

Nanga decision examples

Discover how Nanga turns your data into concrete actions.

Already in production

Nanga's AI already runs inside GEO

The Decision Engine is not a roadmap promise. Inside the GEO module, the assistant answers questions about your AI visibility, and a digest is generated on demand for every monitoring run.

  • Nanga GEO Assistant: query your scores, topics, and competitors in natural language
  • AI digest: the run's summary, notable movements, and the suggested action
  • The same engine extends to budget with the Performance and Brand Demand modules
Nanga GEO Assistant

Prompts tracked

55

AI visibility

23%

Est. AI traffic

37K

Generate an AI digest

AI visibility: 23% (+3 pts vs previous period).

ChatGPT cites the brand on 9 new queries, Perplexity on 4.

2 topics remain uncited: brand comparison, gift ideas.

Suggested action: content brief on the 5 highest-volume queries.

Illustrative interface: the assistant and AI digest as they run inside the GEO module.

Why the Decision Engine changes everything

Complete context

Nanga has access to all your marketing data for ultra-relevant recommendations.

Up-to-date models

Nanga relies on the latest AI models (GPT, Claude, Gemini) for optimal results.

Proactive, not reactive

Nanga alerts you and suggests actions before you have to search.

Frequently asked

Before you start

From analysis to action in one question

Nanga turns your data into clear budget decisions.