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What's new

What changed in Nanga, every two weeks. Some features depend on the data connected to your account or need a quick setup by the Spark team: each one says so. Questions? Your Spark contact, or hello@nanga.tech.

From September 20 to October 3, 2026

Performance Max finally reads network by network, and Kily drafts your emails in your style

Search AdsRequires access to your Google Ads account

Performance Max, measured network by network

A Performance Max campaign spends on Search, YouTube, Display, Gmail, Maps and Discover at once. For a long time Google did not report that split, so it was estimated. Google now reports it: your PMax dashboard shows real spend by network, history back to June 2025 included. Shopping and video become formats, readable on their own. Every day, Nanga checks that the networks add up exactly to each campaign's cost, and Brand Radar now counts PMax's Search share in your brand acquisition rate.

KilyAvailable to everyone

Kily drafts your emails, in your style

Kily can draft an email right in its answer: you edit it in place, it keeps the versions, and you copy it in one click. It also remembers how you write and how you like answers, and you can view, correct or delete those preferences from your profile.

Brand RadarWith the Brand Radar module

The keywords where your brand loses the most traffic

A new Brand Radar card lists the brand searches that slip away from you the most, with clicks won, acquisition rate and the share of traffic not captured. The 'not captured' figure has been fixed: paid clicks are no longer counted twice.

Also shipped

  • AddedSources

    Connect a second account on a platform. 'Add a source' now also lists platforms you have already connected, so you can add a second Meta account, for example, without using 'Duplicate'.

  • AddedGA4

    ChatGPT Ads traffic separated in GA4. Visits from ChatGPT Ads are no longer mixed in with the rest of your paid traffic: they have their own channel, Paid AI.

  • AddedPerformance

    Your ChatGPT Ads leads, on their own in HubSpot. Leads from ChatGPT Ads form their own channel instead of being mixed into paid search.

  • AddedGEO

    Read-only access. A member can now view a GEO workspace and its analyses without being able to edit prompts or run new analyses.

  • ImprovedBenchmark

    Websites and UGC in the benchmark. The creative benchmark now recognises website ads and a new UGC / Influence category for creators and small accounts.

  • ImprovedBenchmark

    Instant filters. Changing the period or the competitor no longer reloads the page.

  • FixedCreatives

    ThruPlay in launch cohorts. Launch cohorts now report ThruPlay rate, ThruPlays and cost per ThruPlay.

  • FixedSocial Ads

    Active Pinterest ads. A Pinterest ad stays marked as active even when its history is incomplete.

From September 6 to September 19, 2026

Your ChatGPT Ads land in Nanga, and Kily reads the report you are looking at

PerformanceConnected by your Spark contact

Your ChatGPT Ads, in Nanga

OpenAI now sells ads inside ChatGPT. If you are testing them, Nanga shows the results next to the rest of your media: a dedicated dashboard, refreshed every day down to each ad, with conversions counted the way you set them up in Nanga.

CreativesAvailable to everyone

New Days live tab in Creatives

This tab shows each creative's numbers over its first N days live, with N set in the filters. You can finally compare creatives launched on different dates at the same age, and a badge shows how many of those days actually had spend.

KilyAvailable to everyone

Kily understands the report open in Performances

On the Performances page, Kily now knows which report you are looking at: its KPIs, active filters, breakdown and date range. A question like 'explain the trend over the period on screen' gets an answer about that report, not an overview of the whole company.

Brand RadarWith the Brand Radar module

Brand acquisition rate comes to Brand Radar

Next to the combined CTR (the new name for Blended CTR), Brand Radar shows your brand acquisition rate: paid Search clicks plus organic clicks, divided by organic impressions only. It can go above 100%, which is expected, and the screen explains why. A new « Brand traffic by country » table also puts organic and paid side by side for each market.

Also shipped

  • FixedKily

    More accurate numbers in answers. Rates now display correctly in charts, the year shows on the axis when two years meet, and Kily no longer double counts spend by adding up several breakdowns.

  • FixedBrand Radar

    Brand SEO opportunities corrected. With brand excluded, brand keywords bought outside Brand campaigns no longer create false SEO opportunities, and the opportunities table is sorted by paid CTR.

  • FixedGEO

    Bulk prompt deletion. Deleting several prompts at once is faster and no longer gets stuck.

  • FixedKily

    Creative analyses in your language. Creative and comparison analyses come out in the language set in the interface again.

  • FixedPerformances

    Links in reports open again. External links placed in reports (videos, documentation) open normally in a new tab again.

  • FixedSEO

    The authority comparison shows up. The SEO module's authority comparison now works for projects set up on a specific market.

From August 30 to September 5, 2026

Kily now works from the same numbers as your reports and gives more concrete recommendations

KilyAvailable to everyone

Kily uses the numbers from your reports

Average basket, hook rate, hold rate, ROAS and conversion rate are now computed by Kily the same way as in your Nanga reports, account by account, and Kily names the conversion event it used. No more two different numbers for the same question.

KilyAvailable to everyone

Recommendations that say what to do, and when they hold

When there is an alternative, Kily puts a number on it, ranks its advice and lays out the next steps. Before suggesting you pause a campaign or cut a budget, it always states the condition under which the recommendation holds.

KilyRequires a connected Shopify store

Kily compares your real sales with what ad platforms report

Kily can now read your Shopify sales and set them against the conversions reported by your ad platforms, across all of them. It shows you the attribution gap and explains where it comes from, instead of jumping to the conclusion that a platform under-reports.

Also shipped

  • AddedKily

    Kily's memory shows in the chat. What Kily remembers, decides or recalls during a conversation now appears as cards in the thread, and stays there when you reload the page.

  • ImprovedKily

    Suggestions that match the page. The questions suggested when you open Kily now follow the module you are in, and each step of its research shows its source, including cited articles as links.

  • FixedCreatives

    The spend share filter works. Filtering creatives by their share of total spend (for example 5% or more) now actually narrows the list.

  • FixedMeta

    Meta conversions restored on some accounts. Some Meta accounts that showed spend but no conversions now report their conversions again.

  • FixedAccount

    More reliable invitations. Someone who has been invited but has not finished setting up their access no longer hits an error when opening their company's workspace.