75 billion prompts are generated every month on ChatGPT. Behind each prompt, a consumer searching, comparing and deciding — often without ever visiting your website.
If your brand doesn't appear in those answers, it doesn't exist for those users.
Marketing Has a New Channel. And No One Is Measuring It.
The observation is straightforward. Consumers increasingly turn to ChatGPT, Perplexity, Gemini and Claude to gather information before buying or contacting a brand. This behavior creates a new acquisition channel — invisible to traditional marketing tools.
Two concrete problems emerge:
- AI talks about you, but gets it wrong. Imprecise answers, outdated information, distorted value proposition. You don't control the narrative.
- Your competitors get cited first. In LLM-generated comparisons, other brands position themselves as market references — sometimes with no objective reason.
SEO Is No Longer Enough. Neither Is SEA.
Organic traffic is in structural decline. AI captures a growing share of attention, and many purchase decisions now happen without a single visit to your website. Traditional SEO visibility no longer covers the full buyer journey.
On the SEA side, acquisition costs keep rising, reliance on paid channels is growing, and ROI is harder to predict.
GEO — Generative Engine Optimization — fills this blind spot. It's the practice of understanding, measuring and optimizing how your brand appears in AI engine responses.
Who Should Care?
GEO isn't a technical SEO topic. It's a cross-functional concern.
- Marketing & Brand — Protect and strengthen brand image in a channel you don't yet control
- SEO & Content — Adapt content strategy for AI search, not just Google search
- Digital & Innovation — Get ahead on emerging channels before competitors settle in
- Leadership — Manage reputational risk and protect market leadership in the digital ecosystem
Why Nanga Is Entering GEO
At Nanga, we build a marketing OS for acquisition teams. We know how to measure performance, benchmark competitors and manage creatives.
GEO is the natural next step. It's an emerging, high-impact channel, and no one is measuring it properly. So we're building a dedicated module to:
- Monitor how your brand appears on ChatGPT, Gemini, Perplexity, Claude and Mistral
- Compare your visibility against competitors, prompt by prompt
- Act with concrete insights to improve your positioning
This is the first building block. We iterate fast. And we're bringing you along.