Perifit
International expansion, multi-market creative performance, and AI visibility monitoring for a fast-growing MedTech brand.
+40%
ROAS on new markets
8
markets launched in 12 months
+52%
AI Visibility Index
Conquering new markets without losing efficiency
Perifit operates in a sector where advertising is subject to strict regulatory constraints (health, medical device) and where creative codes vary significantly from one market to another. Simultaneous launch across 8 new markets required large-scale creative testing capabilities.
The growth teams needed to quickly identify which formats and messages worked by country, without a consolidated tool. Reports were built manually, platform by platform, country by country.
Additionally, AI recommendations (ChatGPT, Perplexity) were becoming a growing discovery channel for consumers searching for pelvic floor rehabilitation solutions. The brand had no visibility into its presence or absence in these responses.
Test, measure, adjust at scale
Multi-market performance
Consolidation of Meta, Google, and TikTok data across 8 markets into a unified dashboard. Segmentation by country, campaign type, and product. Comparative view of CPA, ROAS, and volumes by market to guide investment decisions in real time.
Creative intelligence
Automated analysis of creative performance by market: hook rate, hold rate, VTR, fatigue. Detection of winning formats and messages by geographic zone. Creative insights that previously took 2 days to compile are now available continuously.
AI Visibility Index
Monitoring of Perifit’s visibility in AI engine responses for queries related to pelvic floor rehabilitation, postpartum recovery, and women’s wellness. Share of voice tracking against direct competitors and medical alternatives.
Controlled expansion, market by market
- +40% ROAS on new markets through rapid identification of high-performing creative formats by country and real-time budget reallocation.
- 8 markets launched in 12 months with unified performance management from a single tool, replacing manual per-country dashboards.
- +52% AI Visibility Index on priority queries within 6 months, enabling the team to anticipate an emerging discovery channel for the category.
- 60% reduction in creative testing cycle through automated performance analysis by format, hook, and market.