Quiz Room
Multi-location marketing, local performance optimization, and creative scaling for a growing franchise network.
+28%
in-store traffic
25+
locations managed
-35%
cost per visit
A growing network, accumulating complexity
Quiz Room operates a network of over 25 venues in France and internationally, each with its own catchment area, peak periods, and local competitive dynamics (escape rooms, bowling, karaoke).
The primary challenge lay in multi-location marketing management: each venue required geographically targeted campaigns with creatives adapted to local events (after-work, birthdays, team buildings). Performance was tracked venue by venue in separate files, with no overview.
Additionally, ad creatives needed to be adapted for each location while maintaining brand consistency. The process of creating, testing, and iterating had become a bottleneck for the marketing team.
Manage 25 venues as one, optimize each
Multi-location performance
Consolidated dashboard with Meta and Google performance by venue, geographic zone, and offer type (after-work, birthday, corporate). Comparative view to identify underperforming venues and transferable best practices.
Local optimization
Performance segmentation by catchment radius and time slot. Identification of coverage gaps and targeting opportunities. Dynamic budget allocation between venues based on seasonality and remaining capacity.
Creative scaling
Creative performance analysis by format and location. Identification of winning concepts (video, static, UGC) and rapid deployment of high-performing formats across the network. Automatic ad fatigue detection by venue.
More visitors, less complexity
- +28% in-store traffic through refined geographic targeting and budget reallocation toward venues with the highest conversion potential.
- -35% cost per visit across the entire network, with a particularly significant reduction at recently opened venues.
- 25+ locations managed from a single dashboard, with views by venue, by region, and by offer type.
- 50% reduction in creative production time through rapid identification of high-performing formats and their deployment across the network.