Vestiaire Collective
World’s leading pre-owned luxury fashion marketplace
How Vestiaire Collective cut CPA by 22% through unified cross-channel management
Paid campaign CPA
Consolidated multi-channel ROAS
Recommendation Visibility
Marion Pérez
Performance Marketing Manager
« Nanga has become the daily tool for all social media analysis. The time savings have been considerable. »
Marion Pérez· Vestiaire CollectiveA complex market, fragmented data
With marketing operations spanning over 15 countries and simultaneous campaigns across Google, Meta, TikTok, and multiple affiliate networks, Vestiaire Collective faced fragmented reporting. Paid, SEO, and CRM data lived in separate tools, making any consolidated view time-consuming to produce.
Siloed data
Paid, SEO, and CRM in separate tools. Consolidated view time-consuming.
Critical brand bidding
SEA/SEO cannibalization against Vinted, The RealReal, and Rebag.
AI blind spots
ChatGPT and Perplexity creating an invisible discovery channel.
A unified view, from paid to AI
Cross-channel performance
Consolidation of Google Ads, Meta, TikTok, affiliate, and CRM into a unified dashboard. Multi-touch attribution by country and category.
PerformanceBrand bidding & monitoring
Daily brand bid tracking by competitor and market. Automatic detection of competitive intrusions on branded queries.
Brand DemandRecommendation Visibility
Monitoring in ChatGPT, Gemini, and Perplexity responses for pre-owned luxury fashion queries.
GEOFaster decisions, controlled costs
Paid campaign CPA
More granular attribution and data-driven budget reallocation
Consolidated ROAS
Clear visibility into each channel’s contribution
Recommendation Visibility
Complete competitive landscape map in AI engines
Reporting time
Time freed for strategic analysis
Finally a clear and unified performance view
« Nanga has become the daily tool for all social media analysis. The main benefit has been a considerable time saving. The team transformed its ability to optimize creatives, particularly on TikTok where Nanga provides ad-level detail that even the platform doesn’t offer natively. »
Marion Pérez
Performance Marketing Manager, Vestiaire Collective